Strategic Branding Consultant: your story matters
Why Brand Awareness Matters
As a strategic branding consultant, I understand that brand awareness is more than just a logo or the products you sell—it’s the emotional connection, reputation, and identity your business creates. Strong branding shapes how your audience perceives you, remembers you, and talks about you. From your values and personality to your visual style and messaging, your brand tells a story. My role is to ensure that story is authentic, consistent, and powerful enough to resonate with your audience and build long-term trust.
Elevate My Brand with Strategy and Clarity
When clients come to me asking, “How do I elevate my brand?” the answer always lies in strategy. As your strategic branding consultant, I work with you to define your brand vision, create a clear identity, and translate that into visuals, messaging, and experiences that align with your goals. Whether you’re launching a new company or evolving an established one, your brand deserves more than generic templates—it deserves a tailored strategy that connects and converts.
Why Work with a Strategic Branding Consultant
Hiring a strategic branding consultant means you gain more than a designer—you gain a partner who understands how to combine creativity with strategy. I help businesses uncover their true identity, strengthen their messaging, and increase brand awareness through intentional branding. From crafting a brand vision statement to ensuring your visual identity supports your story, I provide the clarity and strategy that allow your brand to thrive.
By focusing on both the emotional and practical elements of branding, I help transform businesses into brands that people trust, recommend, and stay loyal to.
Dana Murguia
Branding Consultant
At Passion Project Marketing, our purpose is to empower passionate individuals, small businesses, and mission-driven organizations to share their stories, amplify their impact, and bring their vision to life through authentic, content creation services, and strategic marketing. We believe that when people pursue what they love, their work has the power to create positive change — and we're here to help that message reach the right audience through organic traffic to website.
brand vision
“Dana sees the bigger picture-and she brings it to life.”
-Linnsey Dolson
Brand awareness is how you make people Feel about wHAT YOU do.
"Dana Murguia didn’t just help grow my business — she elevated it. From the very beginning, she helped define our brand, customized our logo, and built a stunning new website that reflects who we are and what we stand for. She even designed a billboard that turned heads and put us on the map — both in our local community and online.
One of the most impactful things Dana did was help us leverage the many awards we’ve won over the years. She came up with our slogan, ‘Why settle for less, when you can have the best of the best,’ which perfectly captured our reputation and set the tone for our entire brand. Through thoughtful content creation, smart marketing strategies, and truly unique ideas, she turned my residential cleaning service into a brand people remember. Dana sees the bigger picture — and she brings it to life.”
— Linnsey, Owner of Linnsey’s Cleaning Services
FAQ’s
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“How do you decide which marketing channels to use for my business?”
We start by understanding your goals, audience, and budget. Then we analyze where your ideal customers spend their time, and which channels historically deliver the best ROI in your industry. This ensures we focus on platforms that will give you the most impact.
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“Will I have control over my accounts and content?”
Yes. You will always own your marketing accounts, data, and content. We operate as your partner, not your gatekeeper, and we make sure you have full access and transparency at all times.
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“How long will it take to see results from marketing?”
It depends on the type of campaign. Paid ads can generate traffic and leads within days, while SEO, content marketing, and brand building often take 3–6 months to show measurable growth. We’ll set realistic timelines based on your goals and industry.
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“What marketing services do you offer?”
We provide a full range of services including social media management, SEO, paid advertising (Google, Meta, etc.), email marketing, branding, website design, and content creation. Services can be packaged or tailored to your specific business needs.
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"How do I increase website traffic"
Website traffic is all about researching the business, doing a deep dive into keywords, properly integrating them into the website and tracking the progress of them!
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“What’s your pricing structure?”
Pricing depends on the scope of work. We offer monthly retainers for ongoing marketing management, project-based pricing for one-time initiatives, or hourly consulting rates. Typically, the first two meetings are free where I can get a feel for what you and your business are needing, and I can outline all costs before we begin so there are no surprises.