In a world where change is constant and the market is saturated with noise, staying ahead requires innovation that doesn’t just disrupt — it sets new benchmarks. Passion Project Marketing strategies embrace the unpredictable, crafting bold, distinctive paths that make your brand impossible to overlook. I don’t just help businesses compete — I help them stand apart, redefine limits, and lead their industries.
A Business is
What
you do.
A Brand is
how
you make people feel about what you do —
Your brand is more than just your logo or products — it's the emotional connection, reputation, and identity your business creates. It shapes how your audience perceives you, remembers you, and talks about you. Through your values, personality, visual style, and messaging, your brand tells a story — and I’m here to help you make sure it’s one your audience connects with and trusts.
Dana Murguia
Founder of Passion Project Marketing.
Be Different.
Be Bold.
Stand out.
Based in Folsom, California, proudly serving the greater Sacramento region.
I've had the privilege of partnering with clients across a wide range of industries — from healthcare and home services to life coaching, podcasting, and non-profits. No matter the field, I thrive on collaborating with passionate individuals and purpose-driven organizations to bring their vision to life and create meaningful impact.
yOur
brand vision
At Passion Project Marketing, our purpose is to empower passionate individuals, small businesses, and mission-driven organizations to share their stories, amplify their impact, and bring their vision to life through authentic, strategic marketing. We believe that when people pursue what they love, their work has the power to create positive change — and we're here to help that message reach the right audience.
“Dana sees the bigger picture-and she brings it to life.”
-Linnsey Dolson
Your Vision Takes Shape here.
"Dana Murguia didn’t just help grow my business — she elevated it. From the very beginning, she helped define our brand, customized our logo, and built a stunning new website that reflects who we are and what we stand for. She even designed a billboard that turned heads and put us on the map — both in our local community and online.
One of the most impactful things Dana did was help us leverage the many awards we’ve won over the years. She came up with our slogan, ‘Why settle for less, when you can have the best of the best,’ which perfectly captured our reputation and set the tone for our entire brand. Through thoughtful content creation, smart marketing strategies, and truly unique ideas, she turned my residential cleaning service into a brand people remember. Dana sees the bigger picture — and she brings it to life.”
— Linnsey, Owner of Linnsey’s Cleaning Services